For centuries, maps and atlases were the only support for orientation. For a long period this was a solid publishing market, both civilian and military
Within a few years, the portable navigation system consumed and replaced the traditional market for Atlases
Mobile satellite maps supplant the young and promising market for portable navigation
With ups and downs, music market only changed its format over time but in terms of content remained the same. The distribution of music was the domain of major labels
With iTunes, music downloads dramatically reduced the purchasing of physical media. Music became immaterial, changing the distribution model
Possession of songs gives way to the streaming model: there’s a boom of users on Spotify and Deezer. You are paying for access and not for possession
Payment systems were mostly traditional: exchange of physical currency. The world of finance was imagining alternative systems
Thanks to credit cards, the concept of “funding in your pocket” became popular; bank fees generated a secure and very profitable market
Alternative payments are about to affect what looks like a sheltered garden: Paypal, Apple Pay, and cryptocurrency introduce new actors and a brand new chain
The advantage of planes in medium-distance routes seemed unassailable. A profitable and safe market. But already in 2001, certainties were wavering and high speed loomed
High-speed trains broke into this market and unhinged a safe business, plus increasing their target market. This growth seemed unstoppable
A disruption is happening today in this model: in 2020, at EXPO Dubai, Hyperloop will present the first 1000km/h route: land transport at the speed of sound
organized in 2021 as a Digital Edition using new innovative digital event formats
to sustain companies in this delicate moment that will lead to epochal changes, through which disseminate content.
